Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Relay | Business Banking
Mercury | Bank DifferentlyMercury | Bank Differently
Business and personal accounts
24/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Business Banking”.
Carries a keyword, not only a brand
Keyword part: “Bank Differently”.
No filler words.
No wasted words
No filler words.
“Banking.* Bills. Invoices.”
Has a subtitle
“Business and personal accounts”
26/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “banking”.
Adds new keywords
No words repeated from the title.
First paragraph is 112 characters.
Opens with a tight hook
First paragraph is 363 characters.
1,031 characters.
Enough substance
1,519 characters.
8 bullet lines, 4 paragraph breaks.
Easy to scan
2 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.88 average.
3,655 ratings.
Enough ratings to be trusted
13,199 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “Minor changes.”
Release notes say something
Generic notes: “→ You now can add Mercury cards directly from the Wallet app by tappin…”
1 language.
Localised listing
1 language.
116 MB.
Reasonable download size
228 MB.