Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
WFM Innerview
Amazon A to Z13/30 characters used.
Uses the 30 characters
13/30 characters. A brand this well known can afford a short title.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Business”
Could not read the store page.
Uses the 30 characters
8/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 222 characters.
Opens with a tight hook
First paragraph is 198 characters.
222 characters.
Enough substance
842 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
7 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
5 iPad screenshots.
2.76 average.
Rating of 4.5 or higher
4.75 average.
134 ratings.
Enough ratings to be trusted
774,384 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 267 days ago.
Updated recently
Last update 29 days ago.
Generic notes: “– We've squashed some bugs to improve your experience.”
Release notes say something
Generic notes: “Stability improvements”
1 language.
Localised listing
20 languages.
9 MB.
Reasonable download size
218 MB.