Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
WeCom-Work Communication&Tools
work chat and office tool
12/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Work Communication&Tools”.
No filler words.
No wasted words
No filler words.
“Tencent Video Conferencing”
Has a subtitle
“work chat and office tool”
26/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “work”, “tool”.
First paragraph is 22 characters.
Opens with a tight hook
First paragraph is 567 characters.
2,227 characters.
Enough substance
3,973 characters.
11 bullet lines, 11 paragraph breaks.
Easy to scan
3 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
8 iPad screenshots.
1.83 average.
Rating of 4.5 or higher
2.40 average.
749 ratings.
Enough ratings to be trusted
1,409 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 75 days ago.
Updated recently
Last update 23 days ago.
Generic notes: “Modify some known issues and optimize the experience”
Release notes say something
Generic notes: “What's New: - Bug fixes and improvements.”
7 languages.
Localised listing
12 languages.
408 MB.
Reasonable download size
951 MB.