Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Duolingo: Language Lessons
Languages, Math, Music & Chess
30/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Learn Languages”.
Carries a keyword, not only a brand
Keyword part: “Language Lessons”.
No filler words.
No wasted words
No filler words.
“1 on 1 lessons and tutors”
Has a subtitle
“Languages, Math, Music & Chess”
25/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “languages”.
First paragraph is 46 characters.
Opens with a tight hook
First paragraph is 265 characters.
1,302 characters.
Enough substance
3,974 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
8 bullet lines, 24 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
4.72 average.
1,870 ratings.
Enough ratings to be trusted
5,483,738 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “improve user experience and fix bugs.”
Release notes say something
274 characters of release notes.
7 languages.
Localised listing
32 languages.
130 MB.
Reasonable download size
491 MB.