Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Nectar - Employee Recognition
The Standard – My RetirementOnly Nectar
Both fight for
No overlap. These two are not chasing the same searches.
Only The Standard
29/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Employee Recognition”.
Carries a keyword, not only a brand
Keyword part: “My Retirement”.
No filler words.
No wasted words
No filler words.
“Employee Recognition”
Has a subtitle
“Finance”
20/30 characters used.
Uses the 30 characters
7/30 characters used.
Repeats title words: “employee”, “recognition”.
Adds new keywords
No words repeated from the title.
First paragraph is 144 characters.
Opens with a tight hook
First paragraph is 95 characters.
466 characters.
Enough substance
433 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
8 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.38 average.
Rating of 4.5 or higher
4.26 average.
98 ratings.
Enough ratings to be trusted
61 ratings.
Last 40 written reviews average 4.7★.
Recent reviews are positive
Last 40 written reviews average 2.3★.
Last update 577 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Bug fixes for handling deep links”
Release notes say something
Generic notes: “This update adds new options for receiving important account alerts by…”
1 language.
Localised listing
1 language.
3 MB.
Reasonable download size
330 MB.