Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
CityMD Urgent Care
Healthfirst NY18/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Health Insurance for NYers”
Could not read the store page.
Uses the 30 characters
26/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 69 characters.
Opens with a tight hook
First paragraph is 24 characters.
880 characters.
Enough substance
688 characters.
5 bullet lines, 11 paragraph breaks.
Easy to scan
8 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.49 average.
Rating of 4.5 or higher
4.85 average.
3,049 ratings.
Enough ratings to be trusted
24,203 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 12 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “Bug fixes and Live chat functionality”
Release notes say something
170 characters of release notes.
3 languages.
Localised listing
3 languages.
90 MB.
Reasonable download size
193 MB.