Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Direct Auto Insurance
The General Insurance App21/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Your policy, wherever you go.”
Has a subtitle
“See how much you can save!”
29/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 95 characters.
Opens with a tight hook
First paragraph is 252 characters.
360 characters.
Enough substance
1,319 characters.
10 bullet lines, 1 paragraph breaks.
Easy to scan
7 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
4.69 average.
52,906 ratings.
Enough ratings to be trusted
227,502 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 28 days ago.
Updated recently
Last update 42 days ago.
83 characters of release notes.
Release notes say something
150 characters of release notes.
0 languages.
Localised listing
2 languages.
200 MB.
Reasonable download size
58 MB.