Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Runna: Running Plans & Coach
5k to Marathon Training
28/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Running Plans & Coach”.
Carries a keyword, not only a brand
Keyword part: “couch potato to 5K”.
No filler words.
No wasted words
No filler words.
“5k to Marathon Training”
Has a subtitle
“Couch potato to 5K: Run 5K”
23/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “couch”, “potato”.
First paragraph is 209 characters.
Opens with a tight hook
First paragraph is 49 characters.
3,970 characters.
Enough substance
3,820 characters.
16 bullet lines, 22 paragraph breaks.
Easy to scan
34 bullet lines, 23 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
2 iPad screenshots.
4.85 average.
Rating of 4.5 or higher
4.90 average.
34,557 ratings.
Enough ratings to be trusted
118,696 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 31 days ago.
145 characters of release notes.
Release notes say something
Generic notes: “Minor updates & bug fixes.”
8 languages.
Localised listing
1 language.
218 MB.
Reasonable download size
167 MB.