Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
26/30 characters used.
Uses the 30 characters
6/30 characters used.
Keyword part: “Pro Unit Converter”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
Could not read the store page.
9/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 102 characters.
Opens with a tight hook
First paragraph is 190 characters.
737 characters.
Enough substance
667 characters.
4 bullet lines, 3 paragraph breaks.
Easy to scan
22 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
2 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.06 average.
Rating of 4.5 or higher
4.75 average.
49 ratings.
Enough ratings to be trusted
375 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 879 days ago.
Updated recently
Last update 319 days ago.
521 characters of release notes.
Release notes say something
Generic notes: “Minor improvements and bug fixes”
1 language.
Localised listing
1 language.
2 MB.
Reasonable download size
4 MB.