Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
TripIt: Travel Planner
Rick Steves Audio Europe™22/30 characters used.
Uses the 30 characters
25/30 characters used.
Keyword part: “Travel Planner”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Trip Itinerary & Alerts”
Has a subtitle
“Travel”
23/30 characters used.
Uses the 30 characters
6/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 117 characters.
Opens with a tight hook
First paragraph is 611 characters.
2,521 characters.
Enough substance
1,287 characters.
8 bullet lines, 24 paragraph breaks.
Easy to scan
4 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
2/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
2 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.24 average.
311,251 ratings.
Enough ratings to be trusted
504 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 240 days ago.
302 characters of release notes.
Release notes say something
Generic notes: “Regulatory compliance. Minimum iOS version increased to 15.”
5 languages.
Localised listing
1 language.
225 MB.
Reasonable download size
46 MB.