Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
18/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Mail & Cloud”.
Carries a keyword, not only a brand
Keyword part: “email client app”.
No filler words.
No wasted words
Contains filler: “app”.
“Reliable and safe”
Has a subtitle
“E-mail for Gmail, Hotmail, AOL”
17/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 103 characters.
Opens with a tight hook
First paragraph is 177 characters.
1,560 characters.
Enough substance
2,781 characters.
0 bullet lines, 10 paragraph breaks.
Easy to scan
11 bullet lines, 13 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
4.44 average.
17,166 ratings.
Enough ratings to be trusted
17,578 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 673 days ago.
Generic notes: “Bug fixes and stability improvements”
Release notes say something
Generic notes: “Bug fixes and stability improvements.”
4 languages.
Localised listing
23 languages.
370 MB.
Reasonable download size
272 MB.