Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Gmail - Email by Google
MailGmail - Email by Google
Secure, fast & organized email
23/30 characters used.
Uses the 30 characters
4/30 characters. A brand this well known can afford a short title.
Keyword part: “Email by Google”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Secure, fast & organized email”
Has a subtitle
“Productivity”
30/30 characters used.
Uses the 30 characters
12/30 characters used.
Repeats title words: “email”.
Adds new keywords
No words repeated from the title.
First paragraph is 221 characters.
Opens with a tight hook
First paragraph is 360 characters.
2,083 characters.
Enough substance
1,821 characters.
17 bullet lines, 3 paragraph breaks.
Easy to scan
13 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
2 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.63 average.
2,441,528 ratings.
Enough ratings to be trusted
4,480,586 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 18 days ago.
Generic notes: “Bug fixes and performance improvements.”
Release notes say something
Generic notes: “Bug Fixes and Feature Enhancements”
57 languages.
Localised listing
33 languages.
715 MB.
Reasonable download size
8 MB.