Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Gmail - Email by Google
Proton Mail - Encrypted EmailProton Mail - Encrypted Email
Fast, private, secure inbox
23/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Email by Google”.
Carries a keyword, not only a brand
Keyword part: “Encrypted Email”.
No filler words.
No wasted words
No filler words.
“Secure, fast & organized email”
Has a subtitle
“Fast, private, secure inbox”
30/30 characters used.
Uses the 30 characters
27/30 characters used.
Repeats title words: “email”.
Adds new keywords
No words repeated from the title.
First paragraph is 221 characters.
Opens with a tight hook
First paragraph is 217 characters.
2,083 characters.
Enough substance
3,103 characters.
17 bullet lines, 3 paragraph breaks.
Easy to scan
13 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.75 average.
2,441,528 ratings.
Enough ratings to be trusted
48,197 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Bug fixes and performance improvements.”
Release notes say something
113 characters of release notes.
57 languages.
Localised listing
29 languages.
715 MB.
Reasonable download size
272 MB.