Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Viator Tours & Attractions
Welcome PickupsViator Tours & Attractions
Plan travel experiences
Only Viator Tours & Att
Both fight for
No overlap. These two are not chasing the same searches.
26/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Plan travel experiences”
Has a subtitle
Could not read the store page.
23/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 388 characters.
Opens with a tight hook
First paragraph is 371 characters.
2,007 characters.
Enough substance
2,392 characters.
12 bullet lines, 9 paragraph breaks.
Easy to scan
12 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.92 average.
Rating of 4.5 or higher
4.86 average.
290,329 ratings.
Enough ratings to be trusted
6,210 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 29 days ago.
Generic notes: “We’ve squashed bugs (yuck) and made performance improvements (whoosh) …”
Release notes say something
Generic notes: “Optimizations and security updates”
11 languages.
Localised listing
1 language.
234 MB.
Reasonable download size
76 MB.