Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Gett: Book black taxis
TfL Go: Plan, Pay, TravelTfL Go: Plan, Pay, Travel
The official London travel app
22/30 characters used.
Uses the 30 characters
25/30 characters used.
Keyword part: “Book black taxis”.
Carries a keyword, not only a brand
Keyword part: “Plan, Pay, Travel”.
No filler words.
No wasted words
No filler words.
“Priority cabs & airport taxis”
Has a subtitle
“The official London travel app”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “taxis”.
Adds new keywords
Repeats title words: “travel”.
First paragraph is 24 characters.
Opens with a tight hook
First paragraph is 84 characters.
3,238 characters.
Enough substance
1,958 characters.
0 bullet lines, 14 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.85 average.
Rating of 4.5 or higher
4.80 average.
16,898 ratings.
Enough ratings to be trusted
12,121 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “We constantly update the Gett app, check in for improvements from bug …”
Release notes say something
320 characters of release notes.
3 languages.
Localised listing
1 language.
114 MB.
Reasonable download size
135 MB.