Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Google Health (Fitbit)
Kickoff Personal TrainingKickoff Personal Training
Affordable personal training
Only Google Health (Fit
Both fight for
No overlap. These two are not chasing the same searches.
Only Kickoff Personal T
22/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Your personalized health coach”
Has a subtitle
“Affordable personal training”
30/30 characters used.
Uses the 30 characters
28/30 characters used.
Repeats title words: “health”.
Adds new keywords
Repeats title words: “personal”, “training”.
First paragraph is 268 characters.
Opens with a tight hook
First paragraph is 163 characters.
3,345 characters.
Enough substance
2,310 characters.
1 bullet lines, 8 paragraph breaks.
Easy to scan
14 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.47 average.
Rating of 4.5 or higher
4.83 average.
702,448 ratings.
Enough ratings to be trusted
3,923 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 9 days ago.
Generic notes: “General stability improvements and bug fixes.”
Release notes say something
388 characters of release notes.
32 languages.
Localised listing
1 language.
507 MB.
Reasonable download size
77 MB.