Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Google Health (Fitbit)
ZOE Health: AI Meal TrackerZOE Health: AI Meal Tracker
Healthy Eating Tracker & Coach
22/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “AI Meal Tracker”.
No filler words.
No wasted words
No filler words.
“Your personalized health coach”
Has a subtitle
“Healthy Eating Tracker & Coach”
30/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “health”.
Adds new keywords
Repeats title words: “tracker”.
First paragraph is 268 characters.
Opens with a tight hook
First paragraph is 196 characters.
3,345 characters.
Enough substance
3,270 characters.
1 bullet lines, 8 paragraph breaks.
Easy to scan
8 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.47 average.
Rating of 4.5 or higher
4.77 average.
702,448 ratings.
Enough ratings to be trusted
7,018 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “General stability improvements and bug fixes.”
Release notes say something
Generic notes: “Improvements and bug fixes.”
32 languages.
Localised listing
1 language.
507 MB.
Reasonable download size
157 MB.