Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The North Face
Arc'teryx - Outdoor Gear ShopArc'teryx - Outdoor Gear Shop
Hike, Run, Snow and Trail Gear
14/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Outdoor Gear Shop”.
No filler words.
No wasted words
No filler words.
“Find hiking gear & sportswear”
Has a subtitle
“Hike, Run, Snow and Trail Gear”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “gear”.
First paragraph is 357 characters.
Opens with a tight hook
First paragraph is 20 characters.
1,381 characters.
Enough substance
20 characters.
9 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.83 average.
37,177 ratings.
Enough ratings to be trusted
3,093 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 4 days ago.
372 characters of release notes.
Release notes say something
242 characters of release notes.
2 languages.
Localised listing
4 languages.
197 MB.
Reasonable download size
91 MB.