Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Neptune: Antivirus & Protect
Email Breach? Check in Seconds
29/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Antivirus & Protect”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Email Breach? Check in Seconds”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 75 characters.
Opens with a tight hook
First paragraph is 54 characters.
3,689 characters.
Enough substance
1,642 characters.
12 bullet lines, 8 paragraph breaks.
Easy to scan
7 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.00 average.
Rating of 4.5 or higher
4.56 average.
237 ratings.
Enough ratings to be trusted
1,228 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2871 days ago.
Updated recently
Last update 518 days ago.
Generic notes: “Minor bug fixes”
Release notes say something
174 characters of release notes.
10 languages.
Localised listing
13 languages.
52 MB.
Reasonable download size
157 MB.