Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Amazon Prime Video
Originals for Netflix18/30 characters used.
Uses the 30 characters
21/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Originals, movies, TV, sports”
Has a subtitle
“Track of Netflix Originals”
29/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “netflix”, “originals”.
First paragraph is 321 characters.
Opens with a tight hook
First paragraph is 206 characters.
1,952 characters.
Enough substance
2,456 characters.
5 bullet lines, 5 paragraph breaks.
Easy to scan
17 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
4.59 average.
3,062,510 ratings.
Enough ratings to be trusted
4,084 ratings.
Last 40 written reviews average 2.6★.
Recent reviews are positive
Last 40 written reviews average 3.1★.
Last update 3 days ago.
Updated recently
Last update 18 days ago.
Generic notes: “Bug fixes and performance improvements”
Release notes say something
Generic notes: “# Bug Fixes Minor bug fixes and improvements to support new devices”
30 languages.
Localised listing
2 languages.
340 MB.
Reasonable download size
19 MB.