Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
myCigna
Zocdoc - Find and book doctorsZocdoc - Find and book doctors
Top-rated, in-network care
7/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Find and book doctors”.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Top-rated, in-network care”
16/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 234 characters.
Opens with a tight hook
First paragraph is 211 characters.
1,521 characters.
Enough substance
3,699 characters.
12 bullet lines, 11 paragraph breaks.
Easy to scan
28 bullet lines, 21 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
4.88 average.
153,646 ratings.
Enough ratings to be trusted
179,692 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “- Cardio recommendation CTA - Minor enhancements and bug fixes”
Release notes say something
Generic notes: “We just made the Zocdoc app even better. In this release, we enhanced …”
2 languages.
Localised listing
1 language.
128 MB.
Reasonable download size
109 MB.