Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
myCigna
UrbanSitter: Find Child CareUrbanSitter: Find Child Care
Babysitters, Nannies & More
Both fight for
No overlap. These two are not chasing the same searches.
Only UrbanSitter
7/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Find Child Care”.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Babysitters, Nannies & More”
16/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 234 characters.
Opens with a tight hook
First paragraph is 242 characters.
1,521 characters.
Enough substance
1,415 characters.
12 bullet lines, 11 paragraph breaks.
Easy to scan
9 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
1 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
4.79 average.
153,646 ratings.
Enough ratings to be trusted
15,362 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 27 days ago.
Generic notes: “- Cardio recommendation CTA - Minor enhancements and bug fixes”
Release notes say something
230 characters of release notes.
2 languages.
Localised listing
1 language.
128 MB.
Reasonable download size
187 MB.