Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
myCigna
Find Care App7/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Health & Fitness”
Has a subtitle
“Search Healthcare by Location”
16/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 234 characters.
Opens with a tight hook
First paragraph is 282 characters.
1,521 characters.
Enough substance
516 characters.
12 bullet lines, 11 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
5.00 average.
153,646 ratings.
Enough ratings to be trusted
1 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 349 days ago.
Generic notes: “- Cardio recommendation CTA - Minor enhancements and bug fixes”
Release notes say something
No release notes.
2 languages.
Localised listing
1 language.
128 MB.
Reasonable download size
49 MB.