Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
myCigna
Find Child Care: SittercityFind Child Care: Sittercity
Local Babysitters & Nannies
Both fight for
No overlap. These two are not chasing the same searches.
Only Find Child Care
7/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Sittercity”.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Local Babysitters & Nannies”
16/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 234 characters.
Opens with a tight hook
First paragraph is 215 characters.
1,521 characters.
Enough substance
1,670 characters.
12 bullet lines, 11 paragraph breaks.
Easy to scan
1 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
4.73 average.
153,646 ratings.
Enough ratings to be trusted
60,426 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 65 days ago.
Generic notes: “- Cardio recommendation CTA - Minor enhancements and bug fixes”
Release notes say something
262 characters of release notes.
2 languages.
Localised listing
1 language.
128 MB.
Reasonable download size
109 MB.