Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Lettre.app - PenPals for life
Penjo: Pencil Journal, PlannerPenjo: Pencil Journal, Planner
Handwritten Diary & Calendar
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “PenPals for life”.
Carries a keyword, not only a brand
Keyword part: “Pencil Journal, Planner”.
Contains filler: “app”.
No wasted words
No filler words.
“Digital handwritten letters”
Has a subtitle
“Handwritten Diary & Calendar”
27/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 290 characters.
Opens with a tight hook
First paragraph is 46 characters.
2,393 characters.
Enough substance
2,502 characters.
1 bullet lines, 13 paragraph breaks.
Easy to scan
10 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.73 average.
1,544 ratings.
Enough ratings to be trusted
275 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 24 days ago.
Updated recently
Last update 10 days ago.
2949 characters of release notes.
Release notes say something
Generic notes: “This update brings bug fixes, performance and localization improvement…”
1 language.
Localised listing
22 languages.
422 MB.
Reasonable download size
21 MB.