Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Pura by PureHealth
NMC - MyHealthSection by section
The numbers
Keywords in title + subtitle
Only Pura by PureHealth
5Both fight for
0No overlap. These two are not chasing the same searches.
Check by check
18/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “MyHealth”.
No filler words.
No wasted words
No filler words.
“Personalized Health Coach”
Has a subtitle
“Medical”
25/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 65 characters.
Opens with a tight hook
First paragraph is 170 characters.
1,211 characters.
Enough substance
1,384 characters.
5 bullet lines, 6 paragraph breaks.
Easy to scan
6 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.28 average.
Rating of 4.5 or higher
4.57 average.
29 ratings.
Enough ratings to be trusted
162 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 18 days ago.
Generic notes: “- Bug fixes - Enhancements”
Release notes say something
315 characters of release notes.
2 languages.
Localised listing
2 languages.
203 MB.
Reasonable download size
75 MB.