Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Serene: Sleep & Meditation
Relax, Sleep, Meditate, Focus
Both fight for
No overlap. These two are not chasing the same searches.
Only Brisa Therapeutics
26/30 characters used.
Uses the 30 characters
18/30 characters used.
Keyword part: “Sleep & Meditation”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Relax, Sleep, Meditate, Focus”
Has a subtitle
“Health & Fitness”
29/30 characters used.
Uses the 30 characters
16/30 characters used.
Repeats title words: “sleep”.
Adds new keywords
No words repeated from the title.
First paragraph is 189 characters.
Opens with a tight hook
First paragraph is 54 characters.
3,731 characters.
Enough substance
3,938 characters.
10 bullet lines, 27 paragraph breaks.
Easy to scan
0 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.71 average.
45 ratings.
Enough ratings to be trusted
14 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 115 days ago.
Updated recently
Last update 232 days ago.
Generic notes: “Minor bug fixes and performance improvements.”
Release notes say something
Generic notes: “Internal fixes”
7 languages.
Localised listing
1 language.
51 MB.
Reasonable download size
63 MB.