Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Better Breathe
CALMzone | Anxiety ReliefCALMzone | Anxiety Relief
Practical Mental Health Tools
14/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Anxiety Relief”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Practical Mental Health Tools”
Could not read the store page.
Uses the 30 characters
29/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 515 characters.
Opens with a tight hook
First paragraph is 90 characters.
3,868 characters.
Enough substance
1,181 characters.
53 bullet lines, 27 paragraph breaks.
Easy to scan
9 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
5 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.54 average.
1 ratings.
Enough ratings to be trusted
220 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 621 days ago.
Updated recently
Last update 25 days ago.
Generic notes: “Bug fixes to enhance performance and stability.”
Release notes say something
122 characters of release notes.
10 languages.
Localised listing
1 language.
177 MB.
Reasonable download size
72 MB.