Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
4/30 characters used.
Uses the 30 characters
19/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“The offline Password Manager”
9/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “manager”.
First paragraph is 14 characters.
Opens with a tight hook
First paragraph is 56 characters.
345 characters.
Enough substance
1,385 characters.
9 bullet lines, 3 paragraph breaks.
Easy to scan
11 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.00 average.
Rating of 4.5 or higher
4.46 average.
12 ratings.
Enough ratings to be trusted
24 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 716 days ago.
378 characters of release notes.
Release notes say something
75 characters of release notes.
1 language.
Localised listing
14 languages.
108 MB.
Reasonable download size
49 MB.