Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
No Insomnia: CBT & Sleep Coach
Rest: Fix Your Sleep For Good30/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “CBT & Sleep Coach”.
Carries a keyword, not only a brand
Keyword part: “Fix Your Sleep For Good”.
No filler words.
No wasted words
No filler words.
“Sleep Coaching, Tips & CBT-I”
Has a subtitle
“Science Backed Program”
28/30 characters used.
Uses the 30 characters
22/30 characters used.
Repeats title words: “sleep”, “cbt”.
Adds new keywords
No words repeated from the title.
First paragraph is 251 characters.
Opens with a tight hook
First paragraph is 292 characters.
1,402 characters.
Enough substance
3,730 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
10 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.13 average.
Rating of 4.5 or higher
4.44 average.
126 ratings.
Enough ratings to be trusted
2,680 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 21 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “The app is now available in Japanese, Arabic, and Hebrew.”
Release notes say something
409 characters of release notes.
33 languages.
Localised listing
2 languages.
54 MB.
Reasonable download size
185 MB.