Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
No Insomnia: CBT & Sleep Coach
Zzzio: Sleep CoachNo Insomnia: CBT & Sleep Coach
Sleep Coaching, Tips & CBT-I
30/30 characters used.
Uses the 30 characters
18/30 characters used.
Keyword part: “CBT & Sleep Coach”.
Carries a keyword, not only a brand
Keyword part: “Sleep Coach”.
No filler words.
No wasted words
No filler words.
“Sleep Coaching, Tips & CBT-I”
Has a subtitle
“Sleep Tracking & CBT-I”
28/30 characters used.
Uses the 30 characters
22/30 characters used.
Repeats title words: “sleep”, “cbt”.
Adds new keywords
Repeats title words: “sleep”.
First paragraph is 251 characters.
Opens with a tight hook
First paragraph is 178 characters.
1,402 characters.
Enough substance
1,546 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
6 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.13 average.
Rating of 4.5 or higher
3.75 average.
126 ratings.
Enough ratings to be trusted
8 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 21 days ago.
Updated recently
Last update 91 days ago.
Generic notes: “The app is now available in Japanese, Arabic, and Hebrew.”
Release notes say something
Generic notes: “Bug fixes and other improvements”
33 languages.
Localised listing
1 language.
54 MB.
Reasonable download size
34 MB.