Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Google Health (Fitbit)
Your personalized health coach
6/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Your personalized health coach”
16/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “health”.
First paragraph is 120 characters.
Opens with a tight hook
First paragraph is 268 characters.
120 characters.
Enough substance
3,345 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
1 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
No ratings yet.
Rating of 4.5 or higher
4.47 average.
0 ratings.
Enough ratings to be trusted
702,448 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 57 days ago.
Updated recently
Last update 5 days ago.
105 characters of release notes.
Release notes say something
Generic notes: “General stability improvements and bug fixes.”
1 language.
Localised listing
32 languages.
24 MB.
Reasonable download size
507 MB.