Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Insomnia CoachㆍCBT-iㆍZomni App
Sleep DiaryㆍCalculatorㆍPlan
21/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “I Coach - ReSleep”.
Carries a keyword, not only a brand
Keyword part: “iㆍZomni App”.
No filler words.
No wasted words
Contains filler: “app”.
“Sleep Better Without Pills”
Has a subtitle
“Sleep DiaryㆍCalculatorㆍPlan”
26/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 40 characters.
Opens with a tight hook
First paragraph is 456 characters.
2,371 characters.
Enough substance
3,007 characters.
14 bullet lines, 10 paragraph breaks.
Easy to scan
4 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.37 average.
Rating of 4.5 or higher
4.33 average.
202 ratings.
Enough ratings to be trusted
15 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 183 days ago.
Updated recently
Last update 15 days ago.
Generic notes: “This version of ReSleep includes minor improvements and bug fixes”
Release notes say something
137 characters of release notes.
1 language.
Localised listing
33 languages.
72 MB.
Reasonable download size
119 MB.