Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PureGym US
Healthfirst NY10/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Health Insurance for NYers”
16/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 40 characters.
Opens with a tight hook
First paragraph is 24 characters.
866 characters.
Enough substance
688 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
8 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.56 average.
Rating of 4.5 or higher
4.85 average.
17,475 ratings.
Enough ratings to be trusted
24,203 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 24 days ago.
Updated recently
Last update 8 days ago.
213 characters of release notes.
Release notes say something
170 characters of release notes.
9 languages.
Localised listing
3 languages.
110 MB.
Reasonable download size
193 MB.