Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
InnerFlo: Sleep & Calm
No Insomnia: CBT & Sleep CoachNo Insomnia: CBT & Sleep Coach
Sleep Coaching, Tips & CBT-I
22/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Sleep & Calm”.
Carries a keyword, not only a brand
Keyword part: “CBT & Sleep Coach”.
No filler words.
No wasted words
No filler words.
“Better Sleep & Stress Relief”
Has a subtitle
“Sleep Coaching, Tips & CBT-I”
28/30 characters used.
Uses the 30 characters
28/30 characters used.
Repeats title words: “sleep”.
Adds new keywords
Repeats title words: “sleep”, “cbt”.
First paragraph is 293 characters.
Opens with a tight hook
First paragraph is 251 characters.
2,144 characters.
Enough substance
1,402 characters.
0 bullet lines, 11 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.29 average.
Rating of 4.5 or higher
4.13 average.
495 ratings.
Enough ratings to be trusted
126 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 45 days ago.
Updated recently
Last update 21 days ago.
Generic notes: “Your peaceful moments just got even better! We’ve made improvements to…”
Release notes say something
Generic notes: “The app is now available in Japanese, Arabic, and Hebrew.”
1 language.
Localised listing
33 languages.
63 MB.
Reasonable download size
54 MB.