Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Chroma: Private Mood Journal
Voice Diary & Emotion Tracker
28/30 characters used.
Uses the 30 characters
17/30 characters used.
Keyword part: “Private Mood Journal”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Voice Diary & Emotion Tracker”
Has a subtitle
“Lifestyle”
29/30 characters used.
Uses the 30 characters
9/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 29 characters.
Opens with a tight hook
First paragraph is 235 characters.
1,864 characters.
Enough substance
550 characters.
0 bullet lines, 11 paragraph breaks.
Easy to scan
5 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
5.00 average.
5 ratings.
Enough ratings to be trusted
4 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 37 days ago.
125 characters of release notes.
Release notes say something
Generic notes: “Update our exciting new app to find new features that include: 1) Bug …”
1 language.
Localised listing
2 languages.
5 MB.
Reasonable download size
70 MB.