Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Birthday Wishes & Cards
Birthday Cake-Blow out Candles23/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Blow out Candles”.
No filler words.
No wasted words
No filler words.
“Video, Images & GIF ecards”
Has a subtitle
“Happy Birthday Cakes & Wishes”
26/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “birthday”, “cakes”.
First paragraph is 615 characters.
Opens with a tight hook
First paragraph is 39 characters.
3,633 characters.
Enough substance
1,902 characters.
37 bullet lines, 7 paragraph breaks.
Easy to scan
2 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.59 average.
13,590 ratings.
Enough ratings to be trusted
1,797 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 158 days ago.
Updated recently
Last update 725 days ago.
Generic notes: “- Bug fixes. - Performance enhancement and optimization.”
Release notes say something
Generic notes: “Bug fixes and improvements”
1 language.
Localised listing
1 language.
58 MB.
Reasonable download size
107 MB.