Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
HE.NET Network Tools
Network Utility20/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“Network tools made easy”
9/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “network”.
First paragraph is 183 characters.
Opens with a tight hook
First paragraph is 150 characters.
1,550 characters.
Enough substance
2,992 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
21 bullet lines, 27 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
9 iPad screenshots.
3.97 average.
Rating of 4.5 or higher
4.60 average.
72 ratings.
Enough ratings to be trusted
626 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1033 days ago.
Updated recently
Last update 9 days ago.
Generic notes: “This app has been updated by Apple to prepare for watchOS 27 compatibi…”
Release notes say something
175 characters of release notes.
1 language.
Localised listing
5 languages.
9 MB.
Reasonable download size
19 MB.