Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ICICI Pru Mutual Fund i-Invest
Aditya Birla Capital - WealthSection by section
The numbers
Keywords in title + subtitle
Check by check
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Invest”.
Carries a keyword, not only a brand
Keyword part: “Wealth”.
No filler words.
No wasted words
No filler words.
“SIP, Invest, Save Tax”
Has a subtitle
“Wealth”
21/30 characters used.
Uses the 30 characters
6/30 characters used.
Repeats title words: “invest”.
Adds new keywords
Repeats title words: “wealth”.
First paragraph is 328 characters.
Opens with a tight hook
First paragraph is 980 characters.
3,568 characters.
Enough substance
1,078 characters.
0 bullet lines, 15 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
10 iPad screenshots.
3.58 average.
Rating of 4.5 or higher
1.60 average.
72 ratings.
Enough ratings to be trusted
5 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 65 days ago.
1636 characters of release notes.
Release notes say something
Generic notes: “Bug Fixes and Performance Improvements”
1 language.
Localised listing
1 language.
133 MB.
Reasonable download size
45 MB.