Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Breethe: Sleep & Meditation
QuitBot: Quit Smoking CoachBreethe: Sleep & Meditation
Breathe to Calm Anxiety Stress
27/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Sleep & Meditation”.
Carries a keyword, not only a brand
Keyword part: “Quit Smoking Coach”.
No filler words.
No wasted words
No filler words.
“Breathe to Calm Anxiety Stress”
Has a subtitle
“Stop Smoking Chatbot App”
30/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “smoking”.
First paragraph is 141 characters.
Opens with a tight hook
First paragraph is 95 characters.
3,953 characters.
Enough substance
3,162 characters.
0 bullet lines, 33 paragraph breaks.
Easy to scan
0 bullet lines, 19 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
2/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
2 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
3.71 average.
72,421 ratings.
Enough ratings to be trusted
7 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 507 days ago.
130 characters of release notes.
Release notes say something
Generic notes: “minor updates”
2 languages.
Localised listing
1 language.
160 MB.
Reasonable download size
35 MB.