Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Cairn – Hiking Safety Tracker
Outbound: Walk & Hike OutsideOutbound: Walk & Hike Outside
Simple habit for better health
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Hiking Safety Tracker”.
Carries a keyword, not only a brand
Keyword part: “Walk & Hike Outside”.
No filler words.
No wasted words
No filler words.
“GPS, Trail Maps & Alerts”
Has a subtitle
“Simple habit for better health”
24/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 58 characters.
Opens with a tight hook
First paragraph is 75 characters.
2,430 characters.
Enough substance
4,000 characters.
15 bullet lines, 12 paragraph breaks.
Easy to scan
11 bullet lines, 31 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.77 average.
532 ratings.
Enough ratings to be trusted
301 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 180 days ago.
Updated recently
Last update 35 days ago.
Generic notes: “An important bug fix”
Release notes say something
Generic notes: “Bug fixes and performance improvements”
1 language.
Localised listing
1 language.
80 MB.
Reasonable download size
95 MB.