Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Cairn – Hiking Safety Tracker
Baby Monitor by Sleep CycleCairn – Hiking Safety Tracker
GPS, Trail Maps & Alerts
29/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Hiking Safety Tracker”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“GPS, Trail Maps & Alerts”
Has a subtitle
“Nap Schedule, Tracker & Sounds”
24/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 58 characters.
Opens with a tight hook
First paragraph is 137 characters.
2,430 characters.
Enough substance
3,792 characters.
15 bullet lines, 12 paragraph breaks.
Easy to scan
0 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
3.13 average.
532 ratings.
Enough ratings to be trusted
8 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 180 days ago.
Updated recently
Last update 1066 days ago.
Generic notes: “An important bug fix”
Release notes say something
195 characters of release notes.
1 language.
Localised listing
1 language.
80 MB.
Reasonable download size
49 MB.