Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Discord - Talk, Play, Hang Out
Kik Messaging & Chat App30/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Talk, Play, Hang Out”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
Could not read the store page.
Has a subtitle
“Messaging, Chatting & Live”
Could not read the store page.
Uses the 30 characters
26/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “messaging”.
First paragraph is 206 characters.
Opens with a tight hook
First paragraph is 15 characters.
1,670 characters.
Enough substance
482 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
3 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.70 average.
Rating of 4.5 or higher
4.26 average.
3,557,793 ratings.
Enough ratings to be trusted
485,340 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 18 days ago.
202 characters of release notes.
Release notes say something
Generic notes: “Improvements & Bug fixes”
1 language.
Localised listing
13 languages.
237 MB.
Reasonable download size
169 MB.