Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Airmail for Gmail Outlook Mail
myMail box: email client app30/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “email client app”.
No filler words.
No wasted words
Contains filler: “app”.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 31 characters.
Opens with a tight hook
First paragraph is 177 characters.
3,866 characters.
Enough substance
2,781 characters.
113 bullet lines, 24 paragraph breaks.
Easy to scan
11 bullet lines, 13 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.24 average.
Rating of 4.5 or higher
4.44 average.
4,145 ratings.
Enough ratings to be trusted
17,578 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 674 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “Bug fixes and stability improvements.”
28 languages.
Localised listing
23 languages.
171 MB.
Reasonable download size
272 MB.