Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Loan calculator: Installment
Amortization and interest rate
Only Loan calculator
Both fight for
28/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Installment”.
Carries a keyword, not only a brand
Keyword part: “Home Payment”.
No filler words.
No wasted words
No filler words.
“Amortization and interest rate”
Has a subtitle
“Car Auto Student Payoff Calc”
30/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 156 characters.
Opens with a tight hook
First paragraph is 206 characters.
1,366 characters.
Enough substance
731 characters.
1 bullet lines, 8 paragraph breaks.
Easy to scan
3 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.51 average.
Rating of 4.5 or higher
4.75 average.
827 ratings.
Enough ratings to be trusted
322 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 19 days ago.
Updated recently
Last update 205 days ago.
354 characters of release notes.
Release notes say something
Generic notes: “- Minor updates & update marketing website.”
61 languages.
Localised listing
1 language.
74 MB.
Reasonable download size
6 MB.