Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Nike Run Club: Running Coach
Workout App & Distance Tracker
27/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Run Tracker”.
Carries a keyword, not only a brand
Keyword part: “Running Coach”.
No filler words.
No wasted words
No filler words.
“Running App and Training Plans”
Has a subtitle
“Workout App & Distance Tracker”
30/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 240 characters.
Opens with a tight hook
First paragraph is 377 characters.
2,488 characters.
Enough substance
3,567 characters.
13 bullet lines, 6 paragraph breaks.
Easy to scan
22 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
4.77 average.
379,976 ratings.
Enough ratings to be trusted
419,132 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 16 days ago.
Updated recently
Last update 30 days ago.
210 characters of release notes.
Release notes say something
403 characters of release notes.
12 languages.
Localised listing
16 languages.
124 MB.
Reasonable download size
377 MB.