Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Sleepio 3.0
CBT-i Coach11/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “i Coach”.
No filler words.
No wasted words
No filler words.
“The sleep improvement app”
Has a subtitle
“Health & Fitness”
25/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 266 characters.
Opens with a tight hook
First paragraph is 465 characters.
1,114 characters.
Enough substance
1,236 characters.
4 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.56 average.
Rating of 4.5 or higher
4.59 average.
77 ratings.
Enough ratings to be trusted
12,441 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 102 days ago.
Generic notes: “Bug fixes and improvements. Support for wearable devices sync.”
Release notes say something
Generic notes: “- bug fixes and performance improvements”
1 language.
Localised listing
1 language.
66 MB.
Reasonable download size
217 MB.