Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Aura: Meditation & Sleep, CBT
Headspace: Sleep & MeditationAura: Meditation & Sleep, CBT
Mindfulness, Relaxation, Calm
Only Aura
Both fight for
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Meditation & Sleep, CBT”.
Carries a keyword, not only a brand
Keyword part: “Sleep & Meditation”.
No filler words.
No wasted words
No filler words.
“Mindfulness, Relaxation, Calm”
Has a subtitle
“Mental Health, Stress, Anxiety”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 63 characters.
Opens with a tight hook
First paragraph is 505 characters.
3,784 characters.
Enough substance
3,920 characters.
15 bullet lines, 20 paragraph breaks.
Easy to scan
0 bullet lines, 13 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.84 average.
35,164 ratings.
Enough ratings to be trusted
973,826 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Thank you for using Aura! This update contains new content, performanc…”
Release notes say something
164 characters of release notes.
1 language.
Localised listing
1 language.
249 MB.
Reasonable download size
403 MB.