Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Headspace: Sleep & Meditation
Aura: Meditation & Sleep, CBTAura: Meditation & Sleep, CBT
Mindfulness, Relaxation, Calm
Both fight for
Only Aura
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Sleep & Meditation”.
Carries a keyword, not only a brand
Keyword part: “Meditation & Sleep, CBT”.
No filler words.
No wasted words
No filler words.
“Mental Health, Stress, Anxiety”
Has a subtitle
“Mindfulness, Relaxation, Calm”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 505 characters.
Opens with a tight hook
First paragraph is 63 characters.
3,920 characters.
Enough substance
3,784 characters.
0 bullet lines, 13 paragraph breaks.
Easy to scan
15 bullet lines, 20 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.67 average.
973,826 ratings.
Enough ratings to be trusted
35,164 ratings.
Last 40 written reviews average 2.2★.
Recent reviews are positive
Last 40 written reviews average 3.5★.
Last update 3 days ago.
Updated recently
Last update 3 days ago.
164 characters of release notes.
Release notes say something
Generic notes: “Thank you for using Aura! This update contains new content, performanc…”
1 language.
Localised listing
1 language.
403 MB.
Reasonable download size
249 MB.